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Increase profit opportunities with STP

Segmentation, targeting, and positioning (STP), the process that can help you identify and evaluate opportunities to increase sales and profits. Defining and understanding the vision or objectives of the company’s marketing strategy and the mission of the company are key factors before starting the STP process. Using a SWOT analysis, companies can find their mission. […]

Email Marketing Strategies

Email marketing has a two times higher ROI than cold calling, networking or trade shows [MarketingSherpa]. Therefore, emails are an essential part of any marketing strategy. When a business wants to communicate something about its brand or sell its products, email marketing is one of the most cost-effective ways to do so. 80% of business […]

Business Growth Strategies

Growth within a company is vital to its survival. That means constantly evaluating your company to see where there is potential for growth. Knowing who you are currently targeting will help in your decision for growth. That means you must identify and understand your market segments and target audience (learn how in Increase profit opportunities […]

Direct Mail Still Works

  Direct mail is not dead. It creates an experience that digital marketing can’t ever replicate. Direct mail marketing is just different. Your mailbox has become the place for bills, junk mail, and who-knows-what it is dreadful. But it’s also a place for letters from family and friends and cards wishing you a happy birthday. […]

Marketing Strategies and How To Understand Them

Magic Word to Follow: “Understanding” The marketing strategies of a majority of businesses are always evolving. That being said, optimizing different aspects instead of the strategy as a whole will bring the best results. Use the time-tested business and consumer database from and include the following steps to provide a better understanding. Understanding Customer/Prospect Factor: […]

Go Double Edged with the Best of Both Print and Digital

Go Double Edged with the Best of Both Print and Digital Regardless of industry, as an entrepreneur you understand the importance of the arsenal in your marketing department to carve out a successful path to build a customer base. However, the challenges of marketing call for a multitude of efforts, combining in perfect harmony to […]


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