Value of a New Customer

A new customer is the lifeblood of any business. No matter how well you service your existing customers, you are bound to lose some sooner or later. In order to stay in business you always need to be gaining new customers to replace the ones you’ve lost.

Finding the customers who have the most impact on your revenue leads to better strategies. Modeling after these customers, you can make more effective decisions because you know what each customer is bringing to your business.

Calculating customer lifetime value helps you indicate the total revenue your business can reasonably expect from a single customer account throughout the business relationship. To calculate, use the following formula:

Customer Value = Average Purchase Value x Average Number of Purchases

Customer Lifetime Value = Customer Value x Average Customer Lifespan

How do you find new customers?

That’s where we can help. We are in the business of helping businesses replenish the customers they have lost. By giving users unlimited access to our consumer and business database, our customers can grow targeted lists and boost their sales.

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Our sales leads are a starting point. You still have to do the heavy lifting of prospecting & selling to get new customers. If you expect to get rich quick this service is not for you.

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