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Database Marketing – What 2018 Taught Us

Summing It All Up 2018 soon will be a year that was and in the last days, as it tiptoes out, our experts spent time and effort to sum it all up for your marketing team. Myth Busters One of the most important topics addressed when in lead generation marketing strategies. We didn’t list an […]

‘Tis The Season For New Customers

Jingle Bells For Customers  Yes, this is that time of the year where your team should be the Santa Clause for your prospects, customers and business associates.   Tradition The Icing   During this festive season, your targeted audience is binding with the traditions of family and also friends. If your team can find ways […]

Max-Out Marketing in December

  Maximum Use of This Festive Marketing Month   2018 is at the exit-month: December and time to give all the year-long content a new lease of life so your marketing strategy can cap it all in these four weeks.   Working Ideas Your best marketing ideas need an injection of fresh impetus so those […]

The Myths of Lead Generation

Myth Busters Your team has been working hard on lead generation and converting prospects to clients. But along the way, the grapevine is ripe with wise phrases which have found to be untrue. Our experts at are also providing a short list of prominent among them: Lead Generation Can’t be Tracked Remember that tracking […]

Consistency and Raising Business Awareness

As time goes on, there is a constant clamor for change in business marketing strategies. The pundits are declaring that consumer habits are constantly changing and hence marketers must change the way they market. We agree that the marketing strategies must change to match the way people are actually shopping. We are going to list […]

Pathway to Success for Small Business Entrepreneurs

Much has been written about the sure-success marketing strategies but usually, all of those grey pages assume a robust marketing team and resources at the disposal of the entrepreneur. It is a fact that many small business owners do multitasking from handling sales themselves to many other functions. The money factor doesn’t give them the […]

Lead Generation Using Artificial Intelligence

  Artificial Intelligence (AI) Solutions Usage In the fast-paced modern era of marketing strategies, there is a lot of talk about artificial intelligence (AI) and lead generation. Your marketing team is also focusing on it but understanding the basics is most important. The AI solutions not only help extract insightful details out of your databases […]

Major Guidelines for Maximizing ROI on Entrepreneurial Journey

You, the entrepreneur have put your heart and soul into making your dream project come true. Now, with the business running, your aim is to maximize your ROI and here are the guidelines you need: Define ROI Destination To avoid a wild goose chase, you need to define goals which, in turn, will yield real-time […]


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