Your team has been working hard on lead generation and converting prospects to clients. But along the way, the grapevine is ripe with wise phrases which have found to be untrue. Our experts at Infofree.com are also providing a short list of prominent among them:
Lead Generation Can’t be Tracked
Remember that tracking lead generation is like keeping an inventory of your business. There are also many methods to track from the first contact to the final sale. There are different factors which suit various business. Depending on your sector, your team can appropriately choose the optimized analytics or suitable metrics tracking.
Qualifying Leads Don’t Matter
Quality is always a step ahead of quantity and this is specifically true if your business is working in B2C but also in a highly competitive B2B sector. Depending on your business, your marketing team can optimize the qualifying factors for the process of lead generation and benefit from quality attention.
Quality Landing Pages are a Waster of Time
Great landing pages take a business to greater heights of success and are an essential part of any successful marketing strategy in most of the businesses. Your team can also decide on the necessary number of landing pages, appropriate for your business. The quality offered on those and usage of available Artificial Intelligence (AI) solutions to grab details of visitors is a must.
Social Media No More Effective in Lead Generation
Social media platforms have been a valuable marketing tool for customer interaction and raising your brand awareness. The factor that is important to focus is that different platforms like Twitter, Facebook, LinkedIn or any other ones, need specific ways to post an update to get best results. Just dumping on social media platforms will not provide a successful return.
Webinars are a Waste of Time for Lead Generation
This sentence is farthest from the truth as with modern highly aware and Internet-savvy audience. The webinars go a long way in a fruitful interaction with your customers and prospects. A well-planned webinar schedule with experts in attendance to answer any questions on the particular subjects yields successful results over a period of time.
Loads of Own Success Stories Needed
It’s always one story that clicks with a prospect; hence the focus will be on quantity but on quality. Your business also offers solutions and if you have a testimonial from a real customer you are all set for success.
There is umpteen number of myths your marketing team will come across. But a determined focussed optimized marketing strategy will definitely guide them along the road to success.