Year-End Prospecting Goals for 2018
Prospects & Gratitude Summation for 2018
All of 2018 your team has been making efforts to post and engage with prospects. Now is the time to remember to engage with those who reacted to your postings. Before the Christmas festivities and wishing take over, its time for action with a short, concise and genuine gratitude filled thank you note. Do not send Christmas wishes or New Year greetings yet. There will be time ahead for those.
On Facebook, a look at the activities on your page gives you a rough idea of who liked or shared or commented on your page hence they go on your list to send a personalized note. For all those who visited but never left a like or comment behind, there should be a posting of the thank you note on all your postings. Remember even those postings, with no likes or comments, were also visited and noted.
On Twitter, it’s simpler to see the ones who liked your tweet or retweeted. Also as a business entity, make sure to thank all your followers with a thank you note for following you and wishing them well in their endeavors.
Here the prospects who like, comment or sometimes share your post, get a nod of appreciation. A word of thanks can be posted specifically mentioning them. A personalized message will pop up in their inboxes so keep those short and crisp.
Network Platforms
On most of the other social media and network platforms, your team has to make sure that they take the time to thank those who have shared your articles/webinars/videos with their network. Make sure that your team makes a public display of the thank you effort instead of just doing it in a private message.
Humanize Brand
With a public display of your gratitude sentiments, you are humanizing your brand with a long-lasting impact. Your genuine message when filled with kind words will not be lost with your prospects. Thus generating a mental awareness of your brand.
Personalize Receivers
There are many options to personalize your approach. Simple is to use the name of a person, place or product to whom you are addressing your note. Behind every business, there is a human face. Your team must thank that human identity in a personalized approach to get the best results. A sure-success way is to optimize details from lists, provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy.
