Your blog is a key ingredient when it comes to a digital marketing success. Whether it is video uploads, email marketing, social media, or blogging, content marketing is a vital part of your digital marketing strategy. This blog post will outline the best way for sales people or small business owners to use their blog to generate leads.
Become a subject-matter expert
Just like when you are using social media to generate leads, it is important to distinguish your company from your competition. By positioning yourself as a subject matter expert, prospects will know you are knowledgeable about your field. Use you blog posts to answer common questions or help your prospects solve a problem.
You can also use your blog to give analysis, opinions, or trends in regards to your area of expertise. For example, if you are an insurance agent or a real estate agent, prospects are looking to you for information about every possible scenario. What condition is the market in? Is their neighborhood safe? How can they protect themselves after a string of robberies? How is their property zoned?
Use your expertise to churn out content that will solidify your spot as an industry expert.
Tailor your content
It is important that your blog reaches your target market, which are the businesses or consumers who are most likely to benefit from your product or service. You can do this a number of ways, but one good way is by localizing your content to a geography, or specializing it to an industry. For example, if your prospects are searching for “Norwalk Connecticut condo,” chances are they want listings of that specific type of property from a local real estate agent who specializes in the Norwalk, Connecticut, area.
Having blog content that is tailored to a specific industry or geography will also reward you with search engine optimization (SEO) value. Google gives more weight to local sites than national sites during local searches. Having blog content that is tailored to your target market will help you ensure that your blog is attracting the right audience.
Give unbiased reviews and recommendations
Writing reviews or recommendations is a great way to educate your readers. It gives them insight and can help them make more informed decisions. It is a great way to both become a subject matter expert and tailor your content. If your company is targeted towards other businesses, you can use it to help your clients grow their sales by writing about relevant topics like dialers and mobile apps. The key is to give your prospects an accurate review – do not be biased or mislead them.
Stop worrying about word count
Do not limit your blog post based on word count. Sure, you want it to be 350 words or longer for SEO purposes. Aside from that, you should only be concerned with how interesting and engaging your blog post is. In order to accomplish this, make sure your blog post is a well-written, informative article that meets your readers’ needs and answers their questions. If it takes a thousand words for your message to be clear, then your post should be that long.
Capture your leads
Using your blog to capture the lead may seem difficult. Include a call to action in each blog post. Make sure it is compelling and gives them a reason to call you, sign up for a newsletter, or follow you on Facebook or Twitter. You can also require readers to enter their contact information before commenting on the post. The other option is to require them to input simple information before accessing your post. Any of these options can help generate leads.
How do you generate leads from your blog posts? What other tips would you add?