Increase profit opportunities with STP
Segmentation, targeting, and positioning (STP), the process that can help you identify and evaluate opportunities to increase sales and profits. Defining and understanding the vision or objectives of the company’s marketing strategy and the mission of the company are key factors before starting the STP process. Using a SWOT analysis, companies can find their mission. […]
Business Growth Strategies
Growth within a company is vital to its survival. That means constantly evaluating your company to see where there is potential for growth. Knowing who you are currently targeting will help in your decision for growth. That means you must identify and understand your market segments and target audience (learn how in Increase profit opportunities […]
Consistency and Raising Business Awareness
As time goes on, there is a constant clamor for change in business marketing strategies. The pundits are declaring that consumer habits are constantly changing and hence marketers must change the way they market. We agree that the marketing strategies must change to match the way people are actually shopping. We are going to list […]
