The Postal Customer Council (PCC) is a resource for marketing professionals employing direct mail campaigns. The PCC is a group of mail service providers, business mailers and Postal Service experts who are looking to bridge the gap between companies and their mail services, according to Deliver Magazine. The purpose of the community is to learn, grow and network among other professionals in the mailing industry.
The U.S. Postal Service urges businesses of all sizes to join a regional PCC group to get the latest information on best mailing strategies and how to grow a business with direct mail marketing. The council is touted to be a great place for business owners to network and connect with other professionals in the surrounding community. Local PPCs also help better the communication between the USPS and businesses looking to use the agency's services.
PPC events may come in handy, as attendees can learn the ins and outs of mailing procedures, discover different postal options, learn how to improve mail quality and talk with other marketers on how they deal with direct mail marketing issues. Participants also receive regular discounts from such events and most likely have better insight into mailing industry trends.
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