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In the digital age, email marketing has become part of a much more diverse set of marketing techniques. If you are planning or have started using email marketing, then you are already familiar with two dreaded words: delete and unsubscribe.

Its quite difficult to attract the of attention of a prospect with email marketing but then comes the harder part of keeping it. For getting started, database provides business databases which are updated every month and are 95% accurate while consumer databases are approximately 90% accurate.

Once you have got the attention of prospects through using databases, you will need to keep them interested. Here comes the sobering watch over your marketing team so your prospects are not overwhelmed with an overdose of your marketing material, clogging their inboxes.

It is a good idea to give them the option of how regularly they want to receive updates about your products: daily, weekly or monthly. Also advisable to keep the emails on a steady flow lest the prospects forget your company exists. An optimum balance can be worked out by watching the trends, depending on the nature of your business. Please keep the content concise and NEVER verbose. It is critical to have interest generating content in the first lines to grab the attention.

Last but not the least, you can innovate and improve the content to include tips, business news or any periodic FREE offers which will benefit your audience and keep them engaged.


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