The lure of Black Friday and Cyber Monday on consumers is having the chance at a special deal. Doorbusters are all the rage in-store, and collective mega sales are wildly popular on the internet.
That sentiment is further proven by a recent Yesmail survey of American consumers, as 80 percent of online shoppers said discounts influence their purchasing decisions. Seventy-one percent of in-store shoppers said the same. As evidenced, the potential for solid holiday promotions to draw customers is large. Here are three common approaches to deals:
Limited supply: This discount works on two fronts. It first offers the customer a bargain, then it creates a sense of urgency by stating there is a limited supply. Popular Christmas items with such an offer can shape out pretty well for marketers.
Complementary products: This deal works especially well for gift-givers on a budget because getting their money's worth of the purchase is a common customer mindset. Packaging or recommending complementary products like a robe and slippers can create sufficient customer intrigue.
Free gift wrapping: Holidays are hectic, and offering a time-saving service like free gift wrapping will definitely get the customer to appreciate the brand and the product.
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