Best ROI with Focused Strategy
With umpteen number of businesses spread over various sectors, it is a proven fact that one size doesn’t fit all when it comes to optimizing a successful lead generation strategy for your business but an amalgamation of the following will help you to a great ROI (Return on Investment).
Social Media – Get Creative
Social media platforms are here to stay for now and those are a great source to engage with your prospects. In addition to posting on different platforms with different approaches, your team can make additional creative efforts to address you prosecutes in various time zones and diverse demographics.
Under-Utilized Platforms Like Quora
On the Internet, there are millions looking for answers and searching for solutions and remember in those millions, there are also your thousands of prospects. Answer questions on a site like Quora, where there is an expanded opportunity to showcase your products while highlighting your expertise in the field. Sometimes, your team can generate questions and highly valuable answers thus attracting people, you would never have interacted with.
Topic-Driven Seminars and Subject Chats
In the fast-moving world, people are always on the look for authentic solutions for their problems. They’re ready to listen when the answers sound genuine. A bi-monthly webinar series with Q-A and expert online chats are a must nowadays. This will make your brand a leader and recognized expert to go to when in doubt.
On your website, your team can create detailed landing pages where high-quality content can be provided and updated regularly. You can float a high-value newsletter to update your customers and prospects and inform about new offers and solutions.
Using CRM to Top it All
With the available leads from Infofree.com, the business databases, having 95% accuracy and consumer databases with approximately 90% accuracy, your best bet is to optimize your usage of a useful free tool CRM (which comes free with Infofree.com). All your prospects, customers and prospective clients in the pipeline are in one place; then worked on by your team for the best Returns on your Investments (ROI).