Adopting a few best practices for database marketing management can prevent marketers and sales teams from losing lead conversions and keeping the database up to date with the target client base.
Social media has dramatically effected database marketing.
The RFM analysis, or recency, frequency and monetary value, has been an essential technique for customer information in the database marketing world for ages, but so many marketers continue to forget the fundamentals regarding the method.
For nearly every good marketing practice, there’s an equally bad one.
In email copy, you have to write as if every word will be read because there’s simply no margin for error.
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