Recent studies have shown that most holiday shoppers waited until the last minute to complete their holiday shopping, but businesses can further increase their sales by giving consumers incentive to continue their shopping in the post-holiday season.
The Postal Customer Council (PCC) is a resource for marketing professionals employing direct mail campaigns.
Reaching customers on the phone is a direct marketing tactic that takes practice, whether it’s telemarketing or customer service.
The lure of Black Friday and Cyber Monday on consumers is having the chance at a special deal.
Nowadays, companies are strengthening both their offline and online presences, utilizing both direct mail and email marketing. Many businesses can lean toward one or the other, but professionals say using both can support the marketing campaign and engage more customers.
Email marketing has gotten to the point where there is almost a cult of personality about it.
Email is already one of the latest technological advancements in marketing.
Becoming a top-notch telemarketer comes with time and practice
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