Understanding consumers is key to building a direct mail marketing campaign or developing email lists that drive sales.
Social media has dramatically effected database marketing.
The RFM analysis, or recency, frequency and monetary value, has been an essential technique for customer information in the database marketing world for ages, but so many marketers continue to forget the fundamentals regarding the method.
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Direct mail marketing continues to be an affordable option for many small businesses to reach existing customers and find new leads.
Marketing experts agree that a competitive advantage will increasingly depend on developing a strong, consistent strategy for generating and nurturing leads online.
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