Small business owners continue to use email marketing because it is an effective way to reach both prospects and customers. It is also a good way to convert your new leads into customers. But what is the best way to get your message out when it comes to email marketing platforms?
Here are three email marketing platforms that are perfect for small business owners to build an email marketing list and use it to grow their business.
1. Clickback
Clickback’s Pro Edition software helps small business owners create targeted email campaigns that pack a punch. It gives you tools like Email Marketing Intelligence Technology to determine your target markets behavior and motivators and help you create detailed customer profiles.
Clickback also offers a personalization feature that will help you create messages with a personal connection to your audience. Small business owners can use analytics reports to create targeted contact lists. By allowing you to test all of the elements of your campaign, Clickback can help you craft a message that will inspire your audience to take action. You can also view keyword reports to better understand what gets your audience to respond, and add email recipients to drip campaigns when they take specific actions. These tools will help you inspire your target market to take action!
2. JangoMail
JangoMail provides the typical email marketing tools like template design, deliverability tools, and analytics reports, but it also provides list segmentation tools to allow small business owners to target their audience in a precise manner. Because it is an email marketing service for highly targeted email campaigns, JangoMail is better able to help you achieve your business goals.
In order to help you customize your email layout, JangoMail offers built-in templates. You can choose between different language options and image hosting, too. To add interest to your email marketing campaigns, JangoMail gives users the ability to build and design surveys. Overall, JangoMail is a great way for small business owners to create customized campaigns that are tied to your brand and business necessities.
JangoMail is currently offering a 30-day free trial. To learn more, go to www.jangomail.com/pricing.
3. GetResponse
GetResponse is an email marketing solution that helps small business owners turn prospects into customers.
Small business owners can also use GetResponse to track their email campaigns, compare follow-ups, and measure conversion rates. You can also import your contacts from up to 16 different services and mail clients. Just like Clickback and JangoMail, GetResponse gives customers the ability to customize their message. The big difference, though, is that GetResponse’s Email Creator lets you add and edit photos, and view drafts history.
As a small business owner, are you using email marketing? If so, what platforms do you like the best? What features are most important to you?
